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Wine “experts” are scam artists

   December 8th, 2007

You know… I always thought wine tasting “experts” were pompous snobs that just pulled stuff out of their butts, but now there is scientific proof.

In 2001, Frederic Brochet, of the University of Bordeaux, conducted two separate and very mischievous experiments. In the first test, Brochet invited 57 wine experts and asked them to give their impressions of what looked like two glasses of red and white wine. The wines were actually the same white wine, one of which had been tinted red with food coloring. But that didn’t stop the experts from describing the “red” wine in language typically used to describe red wines. One expert praised its “jamminess,” while another enjoyed its “crushed red fruit.” Not a single one noticed it was actually a white wine.

The second test Brochet conducted was even more damning. He took a middling Bordeaux and served it in two different bottles. One bottle was a fancy grand-cru. The other bottle was an ordinary vin du table. Despite the fact that they were actually being served the exact same wine, the experts gave the differently labeled bottles nearly opposite ratings. The grand cru was “agreeable, woody, complex, balanced and rounded,” while the vin du table was “weak, short, light, flat and faulty”. Forty experts said the wine with the fancy label was worth drinking, while only 12 said the cheap wine was.

So remember that next time you’re out looking for which Wine is best. Just buy what you think tastes good. The experts don’t have a clue what they’re talking about.

One Response to “Wine “experts” are scam artists”

  1. Ron Prator  Says:

    After several wine tastings at local retailers, supplied by local distributors I’m convinced that the distributor is just touting their slow movers. I was afraid I was losing my teste and smell until I enjoyed a first growth Bordeaux. Just opening the bottle the bouquet met me half way. I think from now on I’m going to either start my own group or just go to private tastings.

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